www.vacation.com — SEO report 2026-10-04

I requested https://vacation.com, followed 1 redirect to https://www.vacation.com/, and got HTTP 200 back in 1.3s (910.2 KB of HTML, server IP 104.18.11.104).
It looks like it's built with Divi. Tracking detected: Google Analytics 4, Google Tag Manager, Meta Pixel.
Google will most likely show the title “Cruise Deals & Vacation Packages | Vacation.com” with the description “Search cruises, land tours, river journeys and all-inclusive escapes — and find your next vacation today. Exclusive deals and certified travel specialists at V…”
The main content has 9,317 words. Judging by word frequency, it's mostly about united states, 26 7, document getelementbyid, shop deals, shipboard credit.
Headings: 0 H1s, 9 H2s, 37 deeper headings. Images: 69 total, 2 missing alt text, 46 with empty alt. Links: 67 internal, 12 external, 0 broken out of 20 tested.
For “vacation”: it appears 49× in the content (0.53%). Found in: title tag, meta description, subheadings (H2–H6), first 100 words, image alt text, Open Graph title. Missing from: H1.
No schema markup, so Google has to guess what kind of entity/page this is.
Robots.txt exists, an XML sitemap was found and this page is in it. Nothing is blocking Google from indexing this page.

Google result preview

www.vacation.com

Cruise Deals & Vacation Packages | Vacation.com

Search cruises, land tours, river journeys and all-inclusive escapes — and find your next vacation today. Exclusive deals and certified travel specialists at…

Top things to fix first

Problem No H1 heading (Headings)
Add one <h1> near the top of the page that includes your keyword.
Problem No structured data (schema markup) (Structured Data (Schema))
Add JSON-LD schema — at minimum Organization/LocalBusiness + WebSite on the homepage, and BreadcrumbList + the matching type (Article, Product, Service…) on inner pages.
Problem Keyword not in H1 (Keyword Targeting)
Include the keyword (or a close variant) in the H1.
Problem 2 of 69 images are missing alt text (Images)
Add descriptive alt text to every meaningful image (see the list below).
Problem HTML size: 910.2 KB (Technical & Speed)
Reduce inline CSS/JS and page-builder markup.
Problem Missing og:image (Social Sharing)
Add <meta property="og:image" content="…"> (SEO plugins fill these automatically).
Problem Missing og:title (Social Sharing)
Add <meta property="og:title" content="…"> (SEO plugins fill these automatically).
Improve Meta description (188 characters) (Title & Meta Description)
Rewrite the description to about 120–160 characters.
Improve Server response (TTFB): 1075 ms (Technical & Speed)
Use page caching, a CDN, or better hosting.
Improve vacation.com uses a temporary redirect (Technical & Speed)
Make vacation.com → www.vacation.com a permanent 301.

Crawling & Indexing 98/100

✓

Page returns HTTP 200 OK

Search engines can index a page that loads successfully.

✓

Page is indexable (no noindex)

No robots meta tag, which defaults to index, follow.

✓

robots.txt found

1 user-agent group, 0 sitemaps declared.

✓

robots.txt lets Googlebot crawl this page

No rule blocks this path.

✓

XML sitemap found

https://www.vacation.com/sitemap.xml — Contains 11,438 URLs. Uses <lastmod> dates (good).

!

Sitemap isn't listed in robots.txt

Search engines find it faster when robots.txt points to it.

Add this line to robots.txt: Sitemap: https://www.vacation.com/sitemap.xml

✓

This page is listed in the sitemap

✓

Canonical tag points to itself

https://www.vacation.com/

View robots.txt

User-agent: *
Disallow: /tlst/
Disallow: /cruisedeals/
Disallow: /singlescruise/
Disallow: /portal/
Disallow: /crucon_portal/
Disallow: /studenttours/
Disallow: /logos/
Disallow: /images
Disallow: /ICS/
Disallow: /forms/
Disallow: /fonts/
Disallow: /employeetravel/
Disallow: /database/
Disallow: /demo/
Disallow: /crucon/
Disallow: /cruadmin/
Disallow: /content/
Disallow: /cleanup/
Disallow: /cdf/
Disallow: /content/
Disallow: /CC_HTMLAd_CLIA_10-9-7/
Disallow: /carnival/
Disallow: /cache/
Disallow: /revelex-datafeeds/
Disallow: /sc/
Disallow: /studenttours_OLD/
Disallow: /templates/
Disallow: /test3123/
Disallow: /test-php/
Disallow: /tlstudenttours/
Disallow: /tlvc/
Disallow: /travelleadersstudenttours/
Disallow: /untitled folder/
Disallow: /untitled folder 2/
Disallow: /untitled folder 3/
Disallow: /untitled folder 4/
Disallow: /wamplangues/
Disallow: /wampthemes/

Title & Meta Description 78/100

✓

Title tag (47 characters)

“Cruise Deals & Vacation Packages | Vacation.com” — Good length.

!

Meta description (188 characters)

“Search cruises, land tours, river journeys and all-inclusive escapes — and find your next vacation today. Exclusive deals and certified travel specialists at Vacation.com. No booking fees.” — Will probably be truncated in results.

Rewrite the description to about 120–160 characters.

i

Meta keywords tag present

Google has ignored this tag since 2009. Harmless, but it shows competitors your targets.

Keyword Targeting 85/100

✓

Keyword in title tag

✓

Keyword appears early in the title

Front-loaded keywords tend to perform better.

✓

Keyword in meta description

✕

Keyword not in H1

Include the keyword (or a close variant) in the H1.

✓

Keyword in subheadings (H2–H6)

✓

Keyword in first 100 words

i

URL: homepage (keyword in URL not applicable)

✓

Keyword in image alt text

✓

Keyword in Open Graph title

i

Keyword used in internal link text on this page

Make sure those links point to the page you want to rank — not away from it.

✓

Keyword used 49 times (0.53% density)

A natural range. There's no magic number — relevance and coverage matter more.

✓

Keyword is among the page's most-used terms

The page's vocabulary lines up with the target.

Headings 31/100

✕

No H1 heading

The H1 is the on-page headline that tells Google (and readers) what the page is about.

Add one <h1> near the top of the page that includes your keyword.

✓

9 H2 subheadings

Good structure for readers and crawlers.

!

Heading levels skip

H3 → H5, H2 → H4 — minor, but a tidy outline helps accessibility and structure.

Nest headings in order (H2 under H1, H3 under H2…).

Heading outline (46)

H2 Need help from one of our travel specialists?
H3 headline
H3 headline
H3 headline
H3 headline
H3 headline
H3 headline
H3 Advanced Filters
H2 Premium Cruise Lines
H2 Upper Premium & Luxury Lines
H2 River Cruises
H2 Expedition Cruises
H2 Land Tours & Rail
H2 All-Inclusives, Packages & Resorts
H2 Smart Travel Add-Ons
H3 Customer Testimonials
H3 Check out our YouTube Videos!
H4 OCEAN CRUISES
H4 RIVER CRUISES
H4 SINGLES CRUISE
H4 VACATION PACKAGES
H4 LAND TOURS
H4 STUDENT TRAVEL
H3 Find Your Perfect Travel Advisor
H4 Get started
H4 About Us
H4 More
H5 Itinerary
H5 Details
H3 Contact a travel specialist today at 800-493-6609, and press option 3
H3 Contact a travel specialist today at 800-493-6609, and press option 3
H5 WELCOME!
H3 Welcome All Aboard Travel Guests!
H5 WELCOME!
H3 Welcome Cruise Deals Guests!
H5 Itinerary
H3 Regent Prestige Notify Me Sign Up Form
H3 CruCon Cruise Outlet & Travel Leaders Vacation Center are now The Vacation Group
H5 Success
H5 Request a Quote
H5 (empty)
H5 Request Video Appointment
H5 (empty)
H2 THANK YOU FOR CONTACTING US!
H4 Dear Customer Thank you for your inquiry below! I'm excited to learn more about you to help make your travel dreams com…
H5 Sending Email

Content 83/100

✓

9,317 words of content

In-depth content — great for competitive terms.

!

Text-to-HTML ratio: 6.8%

Lots of code, little visible text. Often a sign of bloated page builders.

Reduce unused markup / page-builder bloat or add more real content.

i

Structure: 14 paragraphs, 11 lists, 4 tables

Lists and tables are often pulled into Google featured snippets.

!

Readability: 32 (Flesch reading ease — difficult)

60+ is plain English most people read comfortably.

Use shorter sentences and simpler words.

What the page text is about (most-used terms)

Words

united ×66
states ×60
deals ×59
cruise ×56
cruises ×53
document ×52
select ×50
getelementbyid ×44
shop ×43
travel ×43
var ×40
seas ×40

2-word phrases

united states ×58
26 7 ×45
document getelementbyid ×44
shop deals ×42
shipboard credit ×30
pp shop ×24
search params ×22
p search ×22
select sailings ×21
vacation group ×17

3-word phrases

pp shop deals ×24
p search params ×22
credit per cabin ×15
7 from 1 ×14
search params legs ×13
200 shipboard credit ×13
addeventlistener click' function ×10
shop deals 200 ×9

Images 31/100

✕

2 of 69 images are missing alt text

Google can't "see" images; alt text is how it knows what they show.

Add descriptive alt text to every meaningful image (see the list below).

!

46 images have empty alt=""

Empty alt is correct for purely decorative images, but not for product photos, diagrams, etc.

Give meaningful images real descriptions; leave alt="" only on decorative ones.

!

68 images lack width/height attributes

Missing dimensions cause layout shift (CLS), a Core Web Vitals metric.

Set width and height attributes on <img> tags.

✓

42 images are lazy-loaded

!

No modern image formats (WebP/AVIF)

68 JPG/PNG/GIF images found. Modern formats are 25–50% smaller.

Serve WebP or AVIF versions (most image/cache plugins or CDNs do this automatically).

Image list (69)

Image	Alt text	Issues
https://www.facebook.com/tr?id=234965546901597&ev=PageView&noscript=1	—	no alt
https://www.vacation.com/2020/the_vacation_group_whitelogo-W6674.png	VACATION	no size
https://www.vacation.com/cel-wide-oct26-1.png	Slide 1 cel-wide-oct26-1.png	no size
https://www.vacation.com/rcl-wide-oct26-1.png	Slide 3 rcl-wide-oct26-1.png	no size
https://www.vacation.com/ncl-wide-oct26-3.png	Slide 6 ncl-wide-oct26-3.png	no size
https://www.vacation.com/prc-wide-oct26-1.png	Slide 8 prc-wide-oct26-1.png	no size
https://www.vacation.com/cel-amb-wide-aug26.jpg	Slide 9 cel-amb-wide-aug26.jpg	no size
https://www.vacation.com/oce-amb-wide-aug26.png	Slide 10 oce-amb-wide-aug26.png	no size
https://www.vacation.com/hires_logo_2_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_8_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_5_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_6_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_4_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_1083_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_1_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_1650_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_61_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_1591_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_18_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_3_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_9_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_17_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_1616_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_19_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_7_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_99999911_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_99999910_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_99999909_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_99999908_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_99999912_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_1665_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_2506_white1.png	—	empty alt no size
https://www.vacation.com/hires_logo_2_tour_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_glo_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_abd_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_aak.png	—	empty alt no size
https://www.vacation.com/hires_logo_tau_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_roc_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_rai_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_nat_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_ken_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_fun_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_apl_white2.png	—	empty alt no size
https://www.vacation.com/hires_logo_del_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_san_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_bea_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_pal_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_roa_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_999999999998_white.png	—	empty alt no size
https://www.vacation.com/hires_logo_999999999994_white.png	—	empty alt no size
https://www.vacation.com/vcom_ocean_cruises_home_icon.jpg	Ocean Cruises	no size
https://www.vacation.com/vcom_river_cruises_home_icon.jpg	River Cruises	no size
https://www.vacation.com/vcom_singles_cruises_home_icon.jpg	Singles Cruise	no size
https://www.vacation.com/vcom_vacation_packages_home_icon.jpg	Vacation Packages	no size
https://www.vacation.com/vcom_land_tours_home_icon.jpg	Land Tours	no size
https://www.vacation.com/vcom_student_tours_home_icon.jpg	Student Travel	no size
https://www.vacation.com/explore_services_button.png	—	empty alt no size
https://www.vacation.com/Onlinepartneroftheyearlogo.png	online partner of the year	no size
https://www.vacation.com/oceania_award.png	oceania award	no size
https://www.vacation.com/tauck_certified.png	tauck certified	no size

Links 88/100

✓

67 unique internal links

138 internal links in total.

i

12 unique external links

Linking to reputable sources can support credibility.

!

5 links have no anchor text

Links with no text (and no alt/aria-label) tell Google nothing about the target.

Add text, an aria-label, or alt text on linked images.

✓

No broken links (tested 20)

A sample of internal and external links all responded.

Link test results

URL	Status
https://www.vacation.com/worldcruise.htm	200
https://www.vacation.com/lastminutecruisedeals.htm	200
https://www.vacation.com/studenttours/	200
https://www.vacation.com/quote-template.htm?form-type=Cruise	200
https://www.vacation.com/avalon.htm	200
https://www.vacation.com/ama.htm	200
https://www.vacation.com/atlas.htm	200
https://www.vacation.com/azamara.htm	200
https://www.vacation.com/carnival.htm	200
https://www.vacation.com/celebrity.htm	200
https://www.vacation.com/cel-river.htm	200
https://www.vacation.com/celestyal.htm	200
https://www.vacation.com/crystal.htm	200
https://www.singlescruise.com/	200
https://www.singlescruise.com	200
https://www.shoreexcursionsgroup.com/?id=157038&utm_source=website&utm_medium=bonusbox	200
https://www.singlescruise.com/?click-source=new_home_links	200
https://res.crucon.com/	200
https://www.travelleadersstudenttours.com/	200 → https://www.vacation.com/studenttours//
https://internova.com/privacy-policy/	200

Structured Data (Schema) 21/100

✕

No structured data (schema markup)

Schema helps Google understand the page and can earn rich results (stars, FAQs, breadcrumbs, prices…).

Add JSON-LD schema — at minimum Organization/LocalBusiness + WebSite on the homepage, and BreadcrumbList + the matching type (Article, Product, Service…) on inner pages.

!

Homepage has no Organization / LocalBusiness schema

This is how Google connects your site to your brand and knowledge panel.

Add Organization (or LocalBusiness if you serve a local area) JSON-LD with name, url, logo, sameAs (social profiles), and contact info.

!

No WebSite schema

Helps Google show your site name correctly in results.

Add WebSite JSON-LD with name and url.