SEO report

Saved October 11, 2026 at 12:08 pm · https://www.vacation.com/packages/palace/ · Re-run in the checker

72
SEO score
https://www.vacation.com/packages/palace/
Checked in 0.8s  = no change since 2:19 am
Crawling & Indexing94
Title & Meta Description73
Keyword Targeting—
Headings31
Content86
Images21
Links50
Structured Data (Schema)10
Social Sharing28
Technical & Speed87
Mobile, Language & Extras100

Changes since last save Oct 11, 2026 2:19 amScore history: 72 → 72 → 72 → 72 → 72 → 72 → 72

Score 72 → 72 = no change  ·  0 fixed  ·  0 new

✓ Fixed (0)

Nothing fixed since then.

✕ New problems (0)

No new problems.

What I learned about this URL

Google result preview

www.vacation.com › packages › palace
Palace Resort Deals - Vacation.com
Search cruises, land tours, river journeys and all-inclusive escapes — and find your next vacation today. Exclusive deals and certified travel specialists at…

Top things to fix first

  1. Problem No H1 heading (Headings)
    Add one <h1> near the top of the page that includes your keyword.
  2. Problem 47 of 64 images are missing alt text (Images)
    Add descriptive alt text to every meaningful image (see the list below).
  3. Problem No structured data (schema markup) (Structured Data (Schema))
    Add JSON-LD schema — at minimum Organization/LocalBusiness + WebSite on the homepage, and BreadcrumbList + the matching type (Article, Product, Service…) on inner pages.
  4. Problem 1 broken links (of 20 tested) (Links)
    Fix or remove the broken links listed below.
  5. Problem Missing og:image (Social Sharing)
    Add <meta property="og:image" content="…"> (SEO plugins fill these automatically).
  6. Problem Missing og:title (Social Sharing)
    Add <meta property="og:title" content="…"> (SEO plugins fill these automatically).
  7. Improve Meta description (188 characters) (Title & Meta Description)
    Rewrite the description to about 120–160 characters.
  8. Improve No canonical tag (Crawling & Indexing)
    Add <link rel="canonical" href="https://www.vacation.com/packages/palace/"> in the <head>.
  9. Improve Sitemap isn't listed in robots.txt (Crawling & Indexing)
    Add this line to robots.txt: Sitemap: https://www.vacation.com/sitemap.xml
  10. Improve HTML size: 177.2 KB (Technical & Speed)
    Reduce inline CSS/JS and page-builder markup.

Crawling & Indexing 94/100

✓
Page returns HTTP 200 OK
Search engines can index a page that loads successfully.
✓
Page is indexable (no noindex)
No robots meta tag, which defaults to index, follow.
✓
robots.txt found
1 user-agent group, 0 sitemaps declared.
✓
robots.txt lets Googlebot crawl this page
No rule blocks this path.
✓
XML sitemap found
https://www.vacation.com/sitemap.xml — Contains 11,438 URLs. Uses <lastmod> dates (good).
!
Sitemap isn't listed in robots.txt
Search engines find it faster when robots.txt points to it.
Add this line to robots.txt: Sitemap: https://www.vacation.com/sitemap.xml
✓
This page is listed in the sitemap
!
No canonical tag
A canonical tag tells Google which URL is the "real" one when duplicates exist (tracking params, www vs non-www, etc.).
Add <link rel="canonical" href="https://www.vacation.com/packages/palace/"> in the <head>.
View robots.txt
User-agent: *
Disallow: /tlst/
Disallow: /cruisedeals/
Disallow: /singlescruise/
Disallow: /portal/
Disallow: /crucon_portal/
Disallow: /studenttours/
Disallow: /logos/
Disallow: /images
Disallow: /ICS/
Disallow: /forms/
Disallow: /fonts/
Disallow: /employeetravel/
Disallow: /database/
Disallow: /demo/
Disallow: /crucon/
Disallow: /cruadmin/
Disallow: /content/
Disallow: /cleanup/
Disallow: /cdf/
Disallow: /content/
Disallow: /CC_HTMLAd_CLIA_10-9-7/
Disallow: /carnival/
Disallow: /cache/
Disallow: /revelex-datafeeds/
Disallow: /sc/
Disallow: /studenttours_OLD/
Disallow: /templates/
Disallow: /test3123/
Disallow: /test-php/
Disallow: /tlstudenttours/
Disallow: /tlvc/
Disallow: /travelleadersstudenttours/
Disallow: /untitled folder/
Disallow: /untitled folder 2/
Disallow: /untitled folder 3/
Disallow: /untitled folder 4/
Disallow: /wamplangues/
Disallow: /wampthemes/

Title & Meta Description 73/100

✓
Title tag (34 characters)
“Palace Resort Deals - Vacation.com” — Good length.
!
More than one <title> tag
Found 2. Browsers and Google use only one.
Remove the extra title tags (often an SEO plugin + theme conflict).
!
Meta description (188 characters)
“Search cruises, land tours, river journeys and all-inclusive escapes — and find your next vacation today. Exclusive deals and certified travel specialists at Vacation.com. No booking fees.” — Will probably be truncated in results.
Rewrite the description to about 120–160 characters.
i
Meta keywords tag present
Google has ignored this tag since 2009. Harmless, but it shows competitors your targets.

Keyword Targeting info

i
No keyword entered
Enter a target keyword to see how well this page is optimized for it.

Headings 31/100

✕
No H1 heading
The H1 is the on-page headline that tells Google (and readers) what the page is about.
Add one <h1> near the top of the page that includes your keyword.
✓
3 H2 subheadings
Good structure for readers and crawlers.
!
Heading levels skip
H3 → H5, H2 → H4 — minor, but a tidy outline helps accessibility and structure.
Nest headings in order (H2 under H1, H3 under H2…).
Heading outline (36)
  • H2 Need help from one of our travel specialists?
  • H3 Speak with a Full-Service Travel Advisor: 800-493-6609 option 3
  • H3 Enjoy up to 50% off, $500 Resort Credit, free airport transfers, kids & teens stay free and more on select opportunity …
  • H5 Book by October 31, 2026 for last minute travel. Terms & Conditions apply.
  • H3 Your perfect "I do" or Honeymoon is waiting in some of the world's most sought-after destinations, like Cancun, Jamaica…
  • H5 Ask about earning free wedding essentials like cake, decor and more!
  • H3 Get away as a duo before you're a trio. Exclusive Babymoon Package to celebrate as a couple at a luxury all-inclusive r…
  • H5 Book by October 31, 2026, for stays through December 31, 2026. Terms & Conditions apply.
  • H3 If they are aged 17 or under they can stay, play and eat for free! Finally, a vacation everyone will enjoy, including y…
  • H5 Book by October 31, 2026. Terms & Conditions apply.
  • H3 Stay & Play at Moon Spa & Golf Club or Riviera Cancun Golf Course with unlimited rounds of golf for all guests sharing …
  • H5 Book by January 31, 2027. Terms & Conditions apply.
  • H3 (empty)
  • H2 Need help from one of our travel specialists?
  • H4 Get started
  • H4 About Us
  • H4 More
  • H5 Itinerary
  • H5 Details
  • H3 Contact a travel specialist today at 800-493-6609, and press option 3
  • H3 Contact a travel specialist today at 800-493-6609, and press option 3
  • H5 WELCOME!
  • H3 Welcome All Aboard Travel Guests!
  • H5 WELCOME!
  • H3 Welcome Cruise Deals Guests!
  • H5 Itinerary
  • H3 Regent Prestige Notify Me Sign Up Form
  • H3 CruCon Cruise Outlet & Travel Leaders Vacation Center are now The Vacation Group
  • H5 Success
  • H5 Request a Quote
  • H5 (empty)
  • H5 Request Video Appointment
  • H5 (empty)
  • H2 THANK YOU FOR CONTACTING US!
  • H4 Dear Customer Thank you for your inquiry below! I'm excited to learn more about you to help make your travel dreams com…
  • H5 Sending Email

Content 86/100

✓
3,069 words of content
In-depth content — great for competitive terms.
✓
Text-to-HTML ratio: 10.7%
Healthy balance of content vs. code.
!
Only 2 <p> paragraphs
Text not in proper paragraph tags is harder to parse.
Wrap body text in <p> tags.
i
Structure: 2 paragraphs, 9 lists, 4 tables
Lists and tables are often pulled into Google featured snippets.
!
Readability: 28 (Flesch reading ease — difficult)
60+ is plain English most people read comfortably.
Use shorter sentences and simpler words.
What the page text is about (most-used terms)
Words
  1. united ×65
  2. states ×60
  3. islands ×29
  4. travel ×24
  5. republic ×22
  6. cruise ×21
  7. cruises ×21
  8. saint ×10
  9. island ×10
  10. time ×10
  11. email ×8
  12. welcome ×8
2-word phrases
  1. united states ×58
  2. 26 7 ×45
  3. 26 6 ×12
  4. 4 26 ×9
  5. 26 8 ×8
  6. 049 pp ×7
  7. 5 26 ×7
  8. 1 049 ×7
  9. 1 149 ×7
  10. 26 10 ×7
3-word phrases
  1. 7 from 1 ×14
  2. 4 26 7 ×7
  3. 1 049 pp ×7
  4. 1 149 pp ×7
  5. 6 27 26 ×6
  6. 26 7 4 ×6
  7. 7 4 26 ×6
  8. 5 26 7 ×5

Images 21/100

✕
47 of 64 images are missing alt text
Google can't "see" images; alt text is how it knows what they show.
Add descriptive alt text to every meaningful image (see the list below).
i
3 images have empty alt=""
Empty alt is correct for purely decorative images, but not for product photos, diagrams, etc.
!
63 images lack width/height attributes
Missing dimensions cause layout shift (CLS), a Core Web Vitals metric.
Set width and height attributes on <img> tags.
!
No images are lazy-loaded
Lazy-loading below-the-fold images speeds up the initial load.
Add loading="lazy" to images below the fold (not the main hero image).
!
No modern image formats (WebP/AVIF)
63 JPG/PNG/GIF images found. Modern formats are 25–50% smaller.
Serve WebP or AVIF versions (most image/cache plugins or CDNs do this automatically).
Image list (64)
ImageAlt textIssues
https://www.facebook.com/tr?id=234965546901597&ev=PageView&noscript=1—no alt
https://www.vacation.com/2020/the_vacation_group_whitelogo-W6674.pngVACATIONno size
https://www.vacation.com/atlas_logo_small.jpg—no alt no size
https://www.vacation.com/logos/minis/azamara.jpg—no alt no size
https://www.vacation.com/logos/minis/carnival.jpg—no alt no size
https://www.vacation.com/logos/minis/celebrity.jpg—no alt no size
https://www.vacation.com/logos/minis/celestyal_logo.jpg—no alt no size
https://www.vacation.com/logos/minis/crystal.jpg—no alt no size
https://www.vacation.com/logos/minis/crucon-cunard-cruise-deals-button.jpg—no alt no size
https://www.vacation.com/logos/minis/disneylogo.gif—no alt no size
https://www.vacation.com/logos/minis/hal_logo_savor.jpg—no alt no size
https://www.vacation.com/logo-hx-mini-oct25.jpg—no alt no size
https://www.vacation.com/logos/minis/ncl.jpg—no alt no size
https://www.vacation.com/logos/minis/oceania.jpg—no alt no size
https://www.vacation.com/logos/minis/princess.jpg—no alt no size
https://www.vacation.com/logos/minis/regent.jpg—no alt no size
https://www.vacation.com/logos/minis/rccl-logo-small.jpg—no alt no size
https://www.vacation.com/logos/minis/seabourn.jpg—no alt no size
https://www.vacation.com/logos/minis/silversea.jpg—no alt no size
https://www.vacation.com/logos/minis/viking_river.jpg—no alt no size
https://www.vacation.com/logos/minis/virgin-voyages-logo-120x31.jpg—no alt no size
https://www.vacation.com/logos/windstar.jpg—no alt no size
https://www.vacation.com/logo-ama-mini-dec25.png—no alt no size
https://www.vacation.com/avalon_logo_small.jpg—no alt no size
https://www.vacation.com/logo-cel-river-mini-oct25.png—no alt no size
https://www.vacation.com/logos/riviera-logo-apr25.jpg—no alt no size
https://www.vacation.com/logos/minis/viking_river.jpg—no alt no size
https://www.vacation.com/aak_menu_logo.png—no alt no size
https://www.vacation.com/L_ABDIS_LOGO.png—no alt no size
https://www.vacation.com/L_APPV_LOGO.png—no alt no size
https://www.vacation.com/L_BEAC_LOGO.png—no alt no size
https://www.vacation.com/L_DELT_LOGO.png—no alt no size
https://www.vacation.com/L_FJVA_LOGO.png—no alt no size
https://www.vacation.com/globus_logo.jpg—no alt no size
https://www.vacation.com/L_KENT_LOGO.png—no alt no size
https://www.vacation.com/L_NATG_LOGO.png—no alt no size
https://www.vacation.com/L_PARE_LOGO.png—no alt no size
https://www.vacation.com/railbookers-menu-logo.png—no alt no size
https://www.vacation.com/roadtrips-menu-logo.png—no alt no size
https://www.vacation.com/rock_menu_logo.jpg—no alt no size
https://www.vacation.com/L_SABE_LOGO.png—no alt no size
https://www.vacation.com/L_TAUC_LOGO.png—no alt no size
https://www.vacation.com/logos/minis/celebrity.jpg—no alt no size
https://www.vacation.com/logos/minis/hal_logo_savor.jpg—no alt no size
https://www.vacation.com/logos/minis/princess.jpg—no alt no size
https://www.vacation.com/logos/minis/rccl-logo-small.jpg—no alt no size
https://www.vacation.com/palace_logo_jumboheader.png—no alt no size
https://www.vacation.com/palace_splashdeals_oct25.pngPromono size
https://www.vacation.com/palace_wedding_feb26.pngPromono size
https://www.vacation.com/palace_babymoon_nov25.pngPromono size
https://www.vacation.com/palace_freekids_sep25.pngPromono size
https://www.vacation.com/palace_golf_sep25.pngPromono size
https://www.vacation.com/Onlinepartneroftheyearlogo.pngonline partner of the yearno size
https://www.vacation.com/oceania_award.pngoceania awardno size
https://www.vacation.com/tauck_certified.pngtauck certifiedno size
https://www.vacation.com/elite-diamond-logo.pngelite diamond logono size
https://www.vacation.com/studenttours/images/universal-cert.pnguniversal certno size
https://www.vacation.com/studenttours/images/SYTA-Logo.pngSYTA logono size
https://www.vacation.com/2020/the_vacation_group_whitelogo-W6674.pngThe Vacation Group Footer Logono size
https://www.vacation.com/2020/content/signup_and_save.png—no alt no size

Links 50/100

✓
104 unique internal links
113 internal links in total.
i
10 unique external links
Linking to reputable sources can support credibility.
!
48 links have no anchor text
Links with no text (and no alt/aria-label) tell Google nothing about the target.
Add text, an aria-label, or alt text on linked images.
✕
1 broken links (of 20 tested)
Broken links waste crawl budget and frustrate visitors.
Fix or remove the broken links listed below.
Link test results
URLStatus
https://www.vacation.com200
https://www.vacation.com/worldcruise.htm200
https://www.vacation.com/lastminutecruisedeals.htm200
https://www.vacation.com/studenttours/200
https://www.vacation.com/quote-template.htm?form-type=Cruise200
https://www.vacation.com/avalon.htm200
https://www.vacation.com/ama.htm200
https://www.vacation.com/atlas.htm200
https://www.vacation.com/azamara.htm200
https://www.vacation.com/carnival.htm200
https://www.vacation.com/celebrity.htm200
https://www.vacation.com/cel-river.htm200
https://www.vacation.com/celestyal.htm200
https://www.singlescruise.com/200
https://www.singlescruise.com200
https://res.crucon.com/200
https://www.travelleadersstudenttours.com/200 → https://www.vacation.com/studenttours//
https://internova.com/privacy-policy/200
https://internova.com/modern-slavery-statement/200
https://www.facebook.com/TheVacationGroupTVG/400 → https://www.facebook.com/login/?next=https%3A%2F%2Fwww.face…

Structured Data (Schema) 10/100

✕
No structured data (schema markup)
Schema helps Google understand the page and can earn rich results (stars, FAQs, breadcrumbs, prices…).
Add JSON-LD schema — at minimum Organization/LocalBusiness + WebSite on the homepage, and BreadcrumbList + the matching type (Article, Product, Service…) on inner pages.
!
No BreadcrumbList schema
Breadcrumb schema replaces the ugly URL in results with a clean path.
Add BreadcrumbList JSON-LD (most SEO plugins can switch this on).

Social Sharing 28/100

✕
Missing og:title
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:title" content="…"> (SEO plugins fill these automatically).
!
Missing og:description
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:description" content="…"> (SEO plugins fill these automatically).
✕
Missing og:image
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:image" content="…"> (SEO plugins fill these automatically).
!
Missing og:url
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:url" content="…"> (SEO plugins fill these automatically).
!
Missing og:type
Controls how the page looks when shared on Facebook, LinkedIn, Slack, iMessage…
Add <meta property="og:type" content="…"> (SEO plugins fill these automatically).
!
No twitter:card tag
X/Twitter falls back to Open Graph, but a card type gives you the large image preview.
Add <meta name="twitter:card" content="summary_large_image">.

Technical & Speed 87/100

✓
Served over HTTPS
HTTPS is a confirmed (light) ranking signal and required for trust.
✓
No redirects on the URL you entered
!
vacation.com uses a temporary redirect
Make vacation.com → www.vacation.com a permanent 301.
✓
Server response (TTFB): 441 ms
Measured from this server. Under 800 ms is good; slow TTFB drags down every Core Web Vital.
!
HTML size: 177.2 KB
Under ~150 KB of HTML is healthy.
Reduce inline CSS/JS and page-builder markup.
✓
Compression enabled (gzip)
Transferred 32.6 KB.
!
3 render-blocking scripts in <head>
13 external scripts and 8 stylesheets in total.
Add defer/async to non-critical scripts.
i
No HSTS header
Optional security hardening; forces browsers to always use HTTPS.
✓
Missing pages return a real 404
✓
Clean, readable URL
i
Core Web Vitals not measured
Tick "Run Google PageSpeed" to pull Google's speed score and real-user data (adds ~30s).

Mobile, Language & Extras 100/100

✓
Mobile viewport tag set
width=device-width, initial-scale=1
✓
Language declared (lang="en")
✓
Character encoding declared
✓
Favicon found (/favicon.ico)
i
No hreflang tags
Only needed if you have versions of the page in other languages/regions.
i
No llms.txt
An emerging (unofficial) file that summarizes your site for AI assistants. Nice-to-have, not a Google factor.
Response headers
date: Sun, 11 Oct 2026 12:08:18 GMT
content-type: text/html; charset=UTF-8
cache-control: no-store, no-cache, must-revalidate
pragma: no-cache
expires: Thu, 19 Nov 1981 08:52:00 GMT
server: cloudflare
x-powered-by: PHP/8.5.4
set-cookie: PHPSESSID=16020263b27e718d2b988a5c9f15ceb6; path=/
cf-cache-status: DYNAMIC
content-encoding: gzip
cf-ray: a48dbfd81807f08c-DFW

Scores are a checklist guide, not Google's algorithm. Backlinks, brand signals and content quality matter hugely and can't be seen from one page.