www.cruisedeals.com — SEO report 2026-10-06

I requested https://www.cruisedeals.com/holland-america-line/ and got HTTP 200 back in 0.6s (129.6 KB of HTML, server IP 104.18.28.208).
It looks like it's built with Divi. Tracking detected: Google Analytics 4.
Google will most likely show the title “Best Holland America Line Cruise Deals | CruiseDeals.com” with the description “Find the best Holland America Line cruise deals at CruiseDeals.com. Compare prices, dates, and itineraries to book your next cruise.”
The main content has 1,770 words. Judging by word frequency, it's mostly about holland america, america line, cruise line, view details, view bonus.
Headings: 0 H1s, 10 H2s, 13 deeper headings. Images: 30 total, 0 missing alt text, 8 with empty alt. Links: 117 internal, 1 external, 0 broken out of 14 tested.
Structured data tells Google this page includes: Product, Brand, Offer, ItemList, ListItem.
Robots.txt exists, an XML sitemap was found but this page wasn't in the part I checked. Nothing is blocking Google from indexing this page.

Google result preview

www.cruisedeals.com › holland-america-line

Best Holland America Line Cruise Deals | CruiseDeals.com

Find the best Holland America Line cruise deals at CruiseDeals.com. Compare prices, dates, and itineraries to book your next cruise.

Top things to fix first

Problem No H1 heading (Headings)
Add one <h1> near the top of the page that includes your keyword.
Improve No canonical tag (Crawling & Indexing)
Add <link rel="canonical" href="https://www.cruisedeals.com/holland-america-line/"> in the <head>.
Improve This page was not found in the sitemap (Crawling & Indexing)
Add this URL to your XML sitemap (most SEO plugins do this automatically for published pages).
Improve HTTP → HTTPS uses a temporary 302 redirect (Technical & Speed)
Change the HTTP→HTTPS redirect to a 301.
Improve cruisedeals.com uses a temporary redirect (Technical & Speed)
Make cruisedeals.com → www.cruisedeals.com a permanent 301.
Improve Heading levels skip (Headings)
Nest headings in order (H2 under H1, H3 under H2…).
Improve Text-to-HTML ratio: 8.7% (Content)
Reduce unused markup / page-builder bloat or add more real content.
Improve Readability: 27.3 (Flesch reading ease — difficult) (Content)
Use shorter sentences and simpler words.
Improve 30 images lack width/height attributes (Images)
Set width and height attributes on <img> tags.
Improve No images are lazy-loaded (Images)
Add loading="lazy" to images below the fold (not the main hero image).

Crawling & Indexing 94/100

✓

Page returns HTTP 200 OK

Search engines can index a page that loads successfully.

✓

Page is indexable (no noindex)

No robots meta tag, which defaults to index, follow.

✓

robots.txt found

10 user-agent groups, 1 sitemap declared.

✓

robots.txt lets Googlebot crawl this page

Matching rule: allow: /

✓

XML sitemap found

https://www.cruisedeals.com/sitemap.php — Sitemap index with 4 child sitemaps (opened 4, 0 URLs seen). Uses <lastmod> dates (good).

!

This page was not found in the sitemap

Pages in the sitemap get discovered and recrawled more reliably.

Add this URL to your XML sitemap (most SEO plugins do this automatically for published pages).

!

No canonical tag

A canonical tag tells Google which URL is the "real" one when duplicates exist (tracking params, www vs non-www, etc.).

Add <link rel="canonical" href="https://www.cruisedeals.com/holland-america-line/"> in the <head>.

View robots.txt

# robots.txt — cruisedeals.com
# Generated by the SEO/GEO Crawler project. Keep this in sync with the
# exclusion list in gather_urls_run.php (GU_SKIP_PREFIXES) — both exist to
# keep crawlers off admin tools and session/account pages.

User-agent: *
Disallow: /seo_manage.php
Disallow: /seo_crawl.php
Disallow: /gather_urls.php
Disallow: /gather_urls_run.php
Disallow: /dynamic_seo.php
Disallow: /cruisedeals_capture.php
Disallow: /seo_data/
Disallow: /EDEAL_BUILDER/
Disallow: /QUOTE_SYSTEM/
Disallow: /my-trips.php
Disallow: /my-groups.php
Disallow: /group.php
Disallow: /create-group.php
Disallow: /login.php
Disallow: /logout.php
Disallow: /ajax/
Disallow: /offers_data/
Disallow: /portal_files/
Disallow: /book.php
Disallow: /site_report.php
Disallow: /booking_data/
Disallow: /ship_value.php
Disallow: /ship_stars.php
Disallow: /port_stars.php
Allow: /

# ── AI / GEO crawlers — explicitly allowed, not just left unblocked ──────
# (seo_crawl.php's "AI crawler access" check looks for exactly these
# user-agents being Disallow: / — this section is what keeps that check
# passing.)
User-agent: GPTBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: Claude-Web
Allow: /

User-agent: anthropic-ai
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: CCBot
Allow: /

User-agent: Applebot-Extended
Allow: /

Sitemap: https://www.cruisedeals.com/sitemap.php

Title & Meta Description 100/100

✓

Title tag (56 characters)

“Best Holland America Line Cruise Deals | CruiseDeals.com” — Good length.

✓

Meta description (132 characters)

“Find the best Holland America Line cruise deals at CruiseDeals.com. Compare prices, dates, and itineraries to book your next cruise.” — Good length.

Keyword Targeting info

i

No keyword entered

Enter a target keyword to see how well this page is optimized for it.

Headings 31/100

✕

No H1 heading

The H1 is the on-page headline that tells Google (and readers) what the page is about.

Add one <h1> near the top of the page that includes your keyword.

✓

10 H2 subheadings

Good structure for readers and crawlers.

!

Heading levels skip

H2 → H4 — minor, but a tidy outline helps accessibility and structure.

Nest headings in order (H2 under H1, H3 under H2…).

Heading outline (23)

H2 Get a Free Quote
H4 Your Selected Cruise
H2 Request a Custom Quote
H2 Discover Holland America Cruise Deals
H2 Is Holland America Right for You?
H2 Beautiful Ships Designed for Comfortable Cruising
H2 A Culinary Experience That Stands Out
H2 The Alaska Cruise Experts
H2 Live Music That Sets Holland America Apart
H2 Travel the World with Holland America
H2 Find the Best Holland America Cruise Deals
H3 Best Holland America Line Deals
H3 4-Night U. S. Pacific Coast Cruise
H3 4-Night U. S. Pacific Coast Cruise
H3 7-Night Caribbean - Western Cruise
H3 7-Night Caribbean - Western Cruise
H3 7-Night Caribbean - Eastern Cruise
H3 7-Night Caribbean - Western Cruise
H3 7-Night Caribbean - Eastern Cruise
H3 7-Night Caribbean - Eastern Cruise
H3 7-Night Caribbean - Eastern Cruise
H3 4-Night U. S. Pacific Coast Cruise
H3 Shop Holland America Line by Ship

Content 83/100

✓

1,770 words of content

In-depth content — great for competitive terms.

!

Text-to-HTML ratio: 8.7%

Lots of code, little visible text. Often a sign of bloated page builders.

Reduce unused markup / page-builder bloat or add more real content.

i

Structure: 19 paragraphs, 5 lists, 0 tables

Lists and tables are often pulled into Google featured snippets.

!

Readability: 27.3 (Flesch reading ease — difficult)

60+ is plain English most people read comfortably.

Use shorter sentences and simpler words.

What the page text is about (most-used terms)

Words

cruise ×39
america ×37
holland ×36
line ×30
view ×21
cruises ×18
caribbean ×15
bonus ×11
suite ×11
night ×11
inside ×11
specialist ×10

2-word phrases

holland america ×34
america line ×18
cruise line ×12
view details ×10
view bonus ×10
bonus holland ×10
cruise onboard ×10
pp oceanview ×10
pp suite ×10
details talk ×10

3-word phrases

holland america line ×18
night view details ×10
view bonus holland ×10
bonus holland america ×10
view details talk ×10
specialist view bonus ×9
line 7-night caribbean ×7
america line 7-night ×7

Images 79/100

✓

All 30 images have an alt attribute

Alt text describes images to Google and screen readers.

i

8 images have empty alt=""

Empty alt is correct for purely decorative images, but not for product photos, diagrams, etc.

!

30 images lack width/height attributes

Missing dimensions cause layout shift (CLS), a Core Web Vitals metric.

Set width and height attributes on <img> tags.

!

No images are lazy-loaded

Lazy-loading below-the-fold images speeds up the initial load.

Add loading="lazy" to images below the fold (not the main hero image).

!

No modern image formats (WebP/AVIF)

30 JPG/PNG/GIF images found. Modern formats are 25–50% smaller.

Serve WebP or AVIF versions (most image/cache plugins or CDNs do this automatically).

Image list (30)

Image	Alt text	Issues
https://www.cruisedeals.com/cruisedeals_logo_2026_powered.png	Cruise Deals powered by The Vacation Group	no size
https://www.vacation.com/uc/hal-cd-banner_20260710-155446.png	Holland America Line	no size
https://www.vacation.com/uc/hal-service_20260710-160924.jpg	—	empty alt no size
https://www.vacation.com/uc/mark-harpur-gyte4bubm5m-unsplash_20260616-124317.jpg	—	empty alt no size
https://www.vacation.com/uc/20240722-202105088-ios_20260714-190700.jpg	—	empty alt no size
https://www.vacation.com/uc/hal-dinner_20260714-194834.jpg	—	empty alt no size
https://www.vacation.com/uc/hal-alaskaa_20260710-160743.jpg	—	empty alt no size
https://www.vacation.com/uc/hal-music_20260710-160915.png	—	empty alt no size
https://www.vacation.com/uc/medphoto_20260708-154004.png	—	empty alt no size
https://www.vacation.com/uc/20240721-050712022-ios_20260714-194344.jpg	—	empty alt no size
https://www.cruisedeals.com/data/images/ships/1353102/1.jpg	Koningsdam	no size
https://www.vacation.com/hires_logo_4.png	Holland America Line	no size
https://www.cruisedeals.com/data/images/ships/426844/1.jpg	Nieuw Amsterdam	no size
https://www.vacation.com/hires_logo_4.png	Holland America Line	no size
https://www.cruisedeals.com/data/images/ships/330/1.jpg	Eurodam	no size
https://www.vacation.com/hires_logo_4.png	Holland America Line	no size
https://www.cruisedeals.com/data/images/ships/115/1.jpg	Zuiderdam	no size
https://www.vacation.com/hires_logo_4.png	Holland America Line	no size
https://www.cruisedeals.com/data/images/ships/115/1.jpg	Zuiderdam	no size
https://www.vacation.com/hires_logo_4.png	Holland America Line	no size
https://www.cruisedeals.com/data/images/ships/115/1.jpg	Zuiderdam	no size
https://www.vacation.com/hires_logo_4.png	Holland America Line	no size
https://www.cruisedeals.com/data/images/ships/330/1.jpg	Eurodam	no size
https://www.vacation.com/hires_logo_4.png	Holland America Line	no size
https://www.cruisedeals.com/data/images/ships/330/1.jpg	Eurodam	no size
https://www.vacation.com/hires_logo_4.png	Holland America Line	no size
https://www.cruisedeals.com/data/images/ships/115/1.jpg	Zuiderdam	no size
https://www.vacation.com/hires_logo_4.png	Holland America Line	no size
https://www.cruisedeals.com/data/images/ships/78/1.jpg	Zaandam	no size
https://www.vacation.com/hires_logo_4.png	Holland America Line	no size

Links 100/100

✓

117 unique internal links

146 internal links in total.

i

1 unique external links

Linking to reputable sources can support credibility.

✓

No broken links (tested 14)

A sample of internal and external links all responded.

Link test results

URL	Status
https://www.cruisedeals.com/	200
https://www.cruisedeals.com/results.php?compose=1	200
https://www.cruisedeals.com/results.php?compose=1&cmp_de=1	200
https://www.cruisedeals.com/results.php?compose=1&cmp_de=2	200
https://www.cruisedeals.com/results.php?compose=1&cmp_de=84	200
https://www.cruisedeals.com/results.php?compose=1&cmp_de=74	200
https://www.cruisedeals.com/results.php?compose=1&cmp_de=75	200
https://www.cruisedeals.com/results.php?compose=1&cmp_de=55	200
https://www.cruisedeals.com/results.php?compose=1&cmp_de=79	200
https://www.cruisedeals.com/results.php?compose=1&cmp_de=81	200
https://www.cruisedeals.com/results.php?compose=1&cmp_de=4	200
https://www.cruisedeals.com/results.php?compose=1&cmp_de=611	200
https://www.cruisedeals.com/results.php?compose=1&cmp_de=5	200
https://www.vacation.com	200
https://www.cruisedeals.com/data/images/dest/45.jpg	200

Structured Data (Schema) 94/100

✓

JSON-LD structured data found

Types: Product ×13, Brand ×13, Offer ×13, ItemList, ListItem ×10

✓

Product schema has the key fields

✓

Offer schema has the key fields

!

No BreadcrumbList schema

Breadcrumb schema replaces the ugly URL in results with a clean path.

Add BreadcrumbList JSON-LD (most SEO plugins can switch this on).

View JSON-LD (4 blocks)

{
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Europe",
    "image": "https://www.cruisedeals.com/data/images/dest/15.jpg",
    "sku": "338298",
    "brand": {
        "@type": "Brand",
        "name": "Holland America Line"
    },
    "offers": {
        "@type": "Offer",
        "priceCurrency": "USD",
        "price": "719.00",
        "availability": "https://schema.org/InStock",
        "url": "https://www.cruisedeals.com/results.php?compose=1&cmp_v=4&cmp_de=15,16,47&found_lead=338298"
    }
}

{
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Alaska",
    "image": "https://www.cruisedeals.com/data/images/dest/2.jpg",
    "sku": "347614",
    "brand": {
        "@type": "Brand",
        "name": "Holland America Line"
    },
    "offers": {
        "@type": "Offer",
        "priceCurrency": "USD",
        "price": "789.00",
        "availability": "https://schema.org/InStock",
        "url": "https://www.cruisedeals.com/results.php?compose=1&cmp_v=4&cmp_de=2&found_lead=347614"
    }
}

{
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Caribbean",
    "image": "https://www.cruisedeals.com/data/images/dest/11.jpg",
    "sku": "332793",
    "brand": {
        "@type": "Brand",
        "name": "Holland America Line"
    },
    "offers": {
        "@type": "Offer",
        "priceCurrency": "USD",
        "price": "449.00",
        "availability": "https://schema.org/InStock",
        "url": "https://www.cruisedeals.com/results.php?compose=1&cmp_v=4&cmp_de=11,12,13,45&found_lead=332793"
    }
}

{
    "@context": "https://schema.org",
    "@type": "ItemList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@type": "Product",
                "name": "Holland America Line Koningsdam — 4-Night U. S. Pacific Coast Cruise",
                "image": "https://www.cruisedeals.com/data/images/ships/1353102/1.jpg",
                "sku": "329778",
                "brand": {
                    "@type": "Brand",
                    "name": "Holland America Line"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "price": "399.00",
                    "availability": "https://schema.org/InStock",
                    "url": "https://www.vacation.com/h5.php?sailing=329778"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 2,
            "item": {
                "@type": "Product",
                "name": "Holland America Line Nieuw Amsterdam — 4-Night U. S. Pacific Coast Cruise",
                "image": "https://www.cruisedeals.com/data/images/ships/426844/1.jpg",
                "sku": "329790",
                "brand": {
                    "@type": "Brand",
                    "name": "Holland America Line"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "price": "429.00",
                    "availability": "https://schema.org/InStock",
                    "url": "https://www.vacation.com/h5.php?sailing=329790"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 3,
            "item": {
                "@type": "Product",
                "name": "Holland America Line Eurodam — 7-Night Caribbean - Western Cruise",
                "image": "https://www.cruisedeals.com/data/images/ships/330/1.jpg",
                "sku": "332793",
                "brand": {
                    "@type": "Brand",
                    "name": "Holland America Line"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "price": "449.00",
                    "availability": "https://schema.org/InStock",
                    "url": "https://www.vacation.com/h5.php?sailing=332793"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 4,
            "item": {
                "@type": "Product",
                "name": "Holland America Line Zuiderdam — 7-Night Caribbean - Western Cruise",
                "image": "https://www.cruisedeals.com/data/images/ships/115/1.jpg",
                "sku": "332800",
                "brand": {
                    "@type": "Brand",
                    "name": "Holland America Line"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "price": "449.00",
                    "availability": "https://schema.org/InStock",
                    "url": "https://www.vacation.com/h5.php?sailing=332800"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 5,
            "item": {
                "@type": "Product",
                "name": "Holland America Line Zuiderdam — 7-Night Caribbean - Eastern Cruise",
                "image": "https://www.cruisedeals.com/data/images/ships/115/1.jpg",
                "sku": "332804",
                "brand": {
                    "@type": "Brand",
                    "name": "Holland America Line"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "price": "449.00",
                    "availability": "https://schema.org/InStock",
                    "url": "https://www.vacation.com/h5.php?sailing=332804"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 6,
            "item": {
                "@type": "Product",
                "name": "Holland America Line Zuiderdam — 7-Night Caribbean - Western Cruise",
                "image": "https://www.cruisedeals.com/data/images/ships/115/1.jpg",
                "sku": "332818",
                "brand": {
                    "@type": "Brand",
                    "name": "Holland America Line"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "price": "449.00",
                    "availability": "https://schema.org/InStock",
                    "url": "https://www.vacation.com/h5.php?sailing=332818"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 7,
            "item": {
                "@type": "Product",
                "name": "Holland America Line Eurodam — 7-Night Caribbean - Eastern Cruise",
                "image": "https://www.cruisedeals.com/data/images/ships/330/1.jpg",
                "sku": "332798",
                "brand": {
                    "@type": "Brand",
                    "name": "Holland America Line"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "price": "499.00",
                    "availability": "https://schema.org/InStock",
                    "url": "https://www.vacation.com/h5.php?sailing=332798"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 8,
            "item": {
                "@type": "Product",
                "name": "Holland America Line Eurodam — 7-Night Caribbean - Eastern Cruise",
                "image": "https://www.cruisedeals.com/data/images/ships/330/1.jpg",
                "sku": "332805",
                "brand": {
                    "@type": "Brand",
                    "name": "Holland America Line"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "price": "499.00",
                    "availability": "https://schema.org/InStock",
                    "url": "https://www.vacation.com/h5.php?sailing=332805"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 9,
            "item": {
                "@type": "Product",
                "name": "Holland America Line Zuiderdam — 7-Night Caribbean - Eastern Cruise",
                "image": "https://www.cruisedeals.com/data/images/ships/115/1.jpg",
                "sku": "332811",
                "brand": {
                    "@type": "Brand",
                    "name": "Holland America Line"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "price": "499.00",
                    "availability": "https://schema.org/InStock",
                    "url": "https://www.vacation.com/h5.php?sailing=332811"
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 10,
            "item": {
                "@type": "Product",
                "name": "Holland America Line Zaandam — 4-Night U. S. Pacific Coast Cruise",
                "image": "https://www.cruisedeals.com/data/images/ships/78/1.jpg",
                "sku": "364130",
                "brand": {
                    "@type": "Brand",
                    "name": "Holland America Line"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "price": "509.00"…

Tip: paste the URL into Google's Rich Results Test for the official verdict.

Social Sharing 100/100

✓

og:title set

Best Holland America Line Cruise Deals | CruiseDeals.com

✓

og:description set

Find the best Holland America Line cruise deals at CruiseDeals.com. Compare prices, dates, and itineraries to book your…

✓

og:image set

https://www.cruisedeals.com/data/images/dest/45.jpg

✓

og:url set

http://www.cruisedeals.com/holland-america-line/

✓

og:type set

website

✓

Twitter/X card set (summary_large_image)

Best Holland America Line Cruise Deals | CruiseDeals.com

Find the best Holland America Line cruise deals at CruiseDeals.com. Compare prices, dates, and itineraries to book your next cruise.

www.cruisedeals.com

Technical & Speed 90/100

✓

Served over HTTPS

HTTPS is a confirmed (light) ranking signal and required for trust.

✓

No redirects on the URL you entered

!

HTTP → HTTPS uses a temporary 302 redirect

A permanent 301 passes ranking signals more reliably.

Change the HTTP→HTTPS redirect to a 301.

!

cruisedeals.com uses a temporary redirect

Make cruisedeals.com → www.cruisedeals.com a permanent 301.

✓

Server response (TTFB): 469 ms

Measured from this server. Under 800 ms is good; slow TTFB drags down every Core Web Vital.

✓

HTML size: 129.6 KB

Under ~150 KB of HTML is healthy.

✓

Compression enabled (gzip)

Transferred 22.8 KB.

✓

0 render-blocking scripts in <head>

4 external scripts and 5 stylesheets in total.

i

No HSTS header

Optional security hardening; forces browsers to always use HTTPS.

✓

Missing pages return a real 404

✓

Clean, readable URL

i

Core Web Vitals not measured

Tick "Run Google PageSpeed" to pull Google's speed score and real-user data (adds ~30s).

Mobile, Language & Extras 94/100

✓

Mobile viewport tag set

width=device-width, initial-scale=1

✓

Language declared (lang="en")

✓

Character encoding declared

!

No favicon

Google displays favicons in mobile results — a blank one looks untrustworthy.

Add a favicon (at least 48×48) and link it with <link rel="icon">.

i

No hreflang tags

Only needed if you have versions of the page in other languages/regions.

i

No llms.txt

An emerging (unofficial) file that summarizes your site for AI assistants. Nice-to-have, not a Google factor.

SEO report

Changes since last save Sep 27, 2026 9:21 pmScore history: 88 → 88 → 89 → 89 → 88 → 89

✓ Fixed (1)

✕ New problems (0)

What I learned about this URL